There is a reason why MTV is still as popular as it is. This is because they are very good at what they do. You may ask what exactly I mean by this. Although I do not personally agree with what they put on national television they are in touch with their target audience. Year in and year out MTV large amounts of money know their audiences interests. This audience being the ages of 12 to about 18. They do this so that no 4 year period goes by that they do not know exactly what their audience wants to see. This is why the producers of this network have gone from playing exclusively music( like they did more than 20 years ago). To now where they play mostly reality, or reality type shows. These are all smart business decisions that greatly appeal to the consumer. Which at the end of the day, is the main goal for all television networks.
MTV has not only done a good job making their consumers happy, but also making these consumers buy into their product. These young people that MTV appeal are greatly influencing our culture which in turn is making them want more and more of this product that MTV uses because they think this is "cool" and how they should act. Which in reality is not necessarily the truth, but by the looks of it nothing is changing anytime soon
Garet
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